Improve SMS Deliverability with Custom Domains

At Bottle, we’re big believers that using text messaging to communicate with customers and power repurchasing leads to better customer experiences.

However, the world of messaging is ever evolving. As part of this evolution, the wireless carriers continue to change and update their algorithm to detect spam. When a message is marked as spam it is usually not delivered. Unfortunately, there is limited transparency into the carriers process for marking a message as spam.

We are consistently working to maximize deliverability and ensure every message on Bottle reaches your customer’s phone. One thing we’ve found to improve deliverability is using a custom domain for texted ordering links. We encourage merchants to set up a custom domain for texting links to customers.

So instead of order links being sent from, you can choose a custom subdomain to use as the root of links texted to customers (typically these links are for ordering reminders).

One thing to note is that setting up a custom redirect link will not affect your website domain or Bottle marketing site domain. By adding a custom domain redirect, you’re creating a unique link that is tied to you message reminders sent on Bottle. We know domain names can be tricky, so we’re here to help if you need us!

You can read the full instructions for creating a custom domain here. As always, feel free to reach out with any questions to